Prompts
AI prompts for every stage of a research study — planning, fieldwork, analysis, and reporting
AI prompts for Christensen JTBD interviews: research, coding, and synthesis
Four ready-to-use AI prompts for Christensen JTBD interviews — pre-research scanning, transcript coding by dimension, cross-interview synthesis, and validation.
AI prompts for competitive analysis: competitor identification, review analysis, evaluation frameworks
Four ready-to-use AI prompts for competitive analysis covering competitor identification, review analysis, evaluation framework building, and SWOT synthesis.
AI prompts for expert review: scope planning, finding analysis, report generation
Four ready-to-use AI prompts for expert review covering scope definition, finding categorization, report generation, and analytics validation.
AI prompts for True Intent Studies: survey design, coding, and reporting
Four ready-to-use AI prompts for True Intent Studies — survey drafting, open-end coding, priority matrix, and executive summary generation.
AI prompts for cognitive walkthrough: persona, four questions, multi-persona, fixes
Four AI prompts for cognitive walkthrough: simulate a first-time user, build the action sequence, stress-test multiple personas, and prioritize fixes.
AI prompts for content analysis: codebook drafting, coding, summaries
Four ready-to-use AI prompts for content analysis: draft a codebook from samples, apply codes at scale, build category summaries, audit AI output.
AI prompts for desk research: search, extraction, synthesis, verification
Ready-to-use AI prompts for desk research — plan a structured search, extract findings from sources, synthesize across multiple, and verify citations.
AI prompts for error analysis: open coding, taxonomy, root cause, action plan
Four AI prompts for error analysis in UX research: cluster raw observations, run structured coding, diagnose root causes, and build the action plan.
AI prompts for heatmap analysis: clicks, scroll depth, and segments
Ready-to-use AI prompts for analyzing heatmaps — interpret click maps, find scroll false bottoms, compare segments, and produce a heatmap audit report.
AI prompts for heuristic evaluation: screenshot review, checklists, consolidation
Four ready-to-use AI prompts for heuristic evaluation: multimodal screenshot review, custom checklists, multi-evaluator merge, and prioritized action plans.
AI prompts for the Kano Model: feature lists, question pairs, interpretation
Ready-to-use AI prompts for Kano Model studies — generate feature lists and question pairs, review wording, interpret category results, compare segments.
AI prompts for literature review: search, extract, synthesize, gap analysis
Four AI prompts for literature review: design the search, extract structured findings, synthesize across sources by theme, and build the gap analysis.
AI prompts for MaxDiff: item lists, score interpretation, segments
Ready-to-use AI prompts for MaxDiff studies — generate item lists, review them for overlaps, interpret scores, and compare segment differences.
AI prompts for A/B testing: hypothesis generation, variant copy, and result analysis
Ready-to-use AI prompts for generating A/B test hypotheses, writing variant copy, analyzing results, and auditing your testing program.
AI prompts for accessibility testing: alt text, WCAG audits, and remediation planning
Ready-to-use AI prompts for accessibility testing — generate alt text, audit heading structure, create WCAG remediation plans, and draft executive summaries.
AI prompts for analytics review: funnel analysis, anomaly detection, and tracking plans
Ready-to-use AI prompts for interpreting funnel data, analyzing product health metrics, and creating tracking plans for new features.
AI prompts for UX benchmarking: measurement plans, data analysis, and reports
Ready-to-use AI prompts for planning UX benchmarking studies, analyzing metrics data, generating stakeholder reports, and writing task scenarios.
AI prompts for cohort analysis: retention tables, behavioral cohorts, and measurement frameworks
Ready-to-use AI prompts for analyzing cohort retention tables, comparing behavioral segments, and designing retention measurement frameworks.
AI prompts for desirability studies: word list adaptation, response analysis, and reporting
Ready-to-use AI prompts for running desirability studies — adapt reaction word lists, analyze follow-up responses, generate comparative reports, and translate across cultures.
AI prompts for first click testing: task scenarios, click analysis, and design comparison
Ready-to-use AI prompts for writing first click test tasks, analyzing click patterns, comparing design variants, and drafting reports.
AI prompts for funnel analysis: drop-off diagnosis, A/B comparison, and tracking plans
Ready-to-use AI prompts for diagnosing funnel drop-offs, comparing before/after conversion data, and designing funnel tracking plans.
AI prompts for NPS, CSAT, and SUS: score analysis, follow-up coding, and CX programs
Ready-to-use AI prompts for coding NPS follow-ups, calculating SUS scores, and designing multi-metric customer experience measurement programs.
AI prompts for UX surveys: question review, response coding, and report generation
Ready-to-use AI prompts for reviewing survey questions, coding open-ended responses, designing questionnaires, and analyzing survey results.
AI prompts for tree testing: task scenarios, result analysis, and category labels
Ready-to-use AI prompts for writing tree-testing tasks, analyzing findability results, suggesting category labels, and drafting reports.
AI prompts for card sorting: label cleanup, clustering, and segment comparison
Ready-to-use AI prompts for card sorting analysis — standardize group labels, interpret dendrograms, compare segments, and generate card labels from a content inventory.
AI prompts for concept testing: stimulus generation, survey analysis, and concept comparison
Ready-to-use AI prompts for concept testing — generate concept statements, analyze survey responses, draft discussion guides, and compare multiple concepts.
AI prompts for contextual inquiry: observation protocol, field notes synthesis, and work models
Four ready-to-use AI prompts for contextual inquiry research — preparing observation protocols, synthesizing field notes, creating work models, and writing stakeholder reports.
AI prompts for diary studies: planning, screening, analysis, and engagement
Ready-to-use AI prompts for diary study research — design daily prompts, screen participants, analyze longitudinal entries, and craft engagement messages.
AI prompts for ethnographic research: field guides, analysis, and reporting
Ready-to-use AI prompts for planning ethnographic field visits, analyzing field notes, writing stakeholder reports, and recruiting participants.
AI prompts for focus groups: discussion guides, screening, and analysis
Ready-to-use AI prompts for planning focus groups, writing screening questionnaires, analyzing transcripts, and creating stimulus materials.
AI prompts for in-depth interviews: discussion guide, screening, analysis, and reporting
Four ready-to-use AI prompts for every stage of in-depth interview research — writing discussion guides, creating screening questionnaires, analyzing transcripts, and summarizing findings.
AI prompts for journey mapping: data extraction, drafting, and prioritization
Ready-to-use AI prompts for extracting journey data from interviews, drafting map content, prioritizing pain points, and planning workshops.
AI prompts for JTBD Canvas Workshop: hypothesis generation, analysis, and job stories
Four AI prompts for running a JTBD Canvas Workshop — generate hypothesis maps, extract elements, write job stories, and prepare workshops.
AI prompts for JTBD Switch Interviews: timeline frameworks, force analysis, and job stories
Four prompts for preparing Switch Interview guides, screening switchers, analyzing the four forces, and translating findings into decisions.
AI prompts for mental model mapping: coding, grouping, and gap analysis
Ready-to-use AI prompts for mental model mapping — extract behaviors from transcripts, group into towers, analyze gaps, and synthesize patterns.
AI prompts for Outcome-Driven Innovation: outcome extraction, analysis, and segmentation
Four AI prompts for ODI research — extract outcome statements from transcripts, de-duplicate, calculate opportunity scores, and profile segments.
AI prompts for participatory design: workshop planning, materials, and synthesis
Ready-to-use AI prompts for designing co-creation workshops, generating stimulus materials, synthesizing outputs, and recruiting participants.
AI prompts for persona building: synthesis, drafting, and review
Ready-to-use AI prompts for synthesizing interview data into personas, drafting persona documents, and reviewing persona sets for gaps.
AI prompts for service blueprinting: employee synthesis, alignment, fail analysis
Ready-to-use AI prompts for service blueprint research — employee interview synthesis, customer-operations alignment, and fail point analysis.
AI prompts for stakeholder interviews: discussion guides, synthesis, and briefing documents
Four ready-to-use prompts for tailoring stakeholder discussion guides, pre-interview research, cross-interview synthesis, and briefing documents.
AI prompts for moderated usability testing: test plans, session analysis, and findings synthesis
Ready-to-use AI prompts for moderated usability testing — generate test plans, analyze session transcripts, synthesize cross-session findings, and draft stakeholder summaries.
AI prompts for unmoderated usability testing: task writing, results analysis, and variant comparison
Ready-to-use AI prompts for unmoderated usability testing — write test tasks, analyze completion rates and click paths, and compare design variants with statistical rigor.