Videos
Curated video talks on AI-powered research — methodology keynotes, tool demos, and expert interviews
Nielsen Norman Group: Outcome-oriented design in the era of AI
Kate Moran and Sarah Gibbons argue that AI shifts design away from optimizing for the average user toward building adaptive frameworks that respond to individual goals.
GABRIEL open-source qualitative research toolkit — OpenAI talk
A walkthrough of OpenAI's GABRIEL toolkit that converts unstructured qualitative data into structured, quantifiable data at scale using GPT.
AI in the UX research process — Sparkbox talk
Chris from Sparkbox demonstrates how AI speeds up competitive audits, assumption testing, and affinity diagramming using ChatGPT and FigJam AI.
AI method for customer research — Aakash Gupta talk
Caitlin Sullivan demonstrates a full workflow for analyzing surveys and interviews with Claude, showing how to cut analysis time in half without hallucinating.
AI research toolkit for 2026 — John Whalen talk
Free Maven lightning lesson covering four essential AI skills for customer researchers, including AI-moderated interviews, synthetic users, and agentic workflows.
Nielsen Norman Group: Don't outsource analysis to AI
Maria Rosala makes a five-minute case for keeping human judgment at the center of qualitative analysis — covering the credibility, quality, and accountability risks that AI-delegated interpretation introduces.
Nielsen Norman Group: Don't start with AI, start with the problem
Caleb Sponheim argues in four minutes that product and research teams waste effort when they treat AI as the assumed solution — the correct starting point is a defined problem, not a chosen technology.
Human UX researcher vs AI moderator — Genway AI case study
A comparative study examining how AI-moderated interviews perform against human moderators in UX research, with side-by-side results.
Turning messy research data into clear insights — Lyssna talk
Product demo of Lyssna's Synthesize feature showing AI-generated and manual summaries that transform raw survey responses into organized findings.
Turning Zoom into a qualitative research hub — FlowresAI talk
Demo of FlowresAI, a platform that integrates with Zoom to provide AI-powered analysis, back rooms, and incentive management for qualitative researchers.
AI-powered qualitative analysis with source tracing — QInsights talk
Demo of QInsights showing conversational analysis, grid analysis, sentiment analysis, and full source traceability for qualitative research data.
In-the-moment video research platform — Indeemo talk
Overview of Indeemo's mobile diary study and video research platform with AI-powered analysis for understanding people, products, and experiences in context.
Ailyze for qualitative data analysis — Philip Adu talk
A walkthrough of Ailyze, an AI-powered tool that generates themes, codebooks, reports, and visualizations from interview transcripts and open-ended responses.