Videos
Curated video talks on AI-powered research — methodology keynotes, tool demos, and expert interviews
GABRIEL open-source qualitative research toolkit — OpenAI talk
A walkthrough of OpenAI's GABRIEL toolkit that converts unstructured qualitative data into structured, quantifiable data at scale using GPT.
AI in the UX research process — Sparkbox talk
Chris from Sparkbox demonstrates how AI speeds up competitive audits, assumption testing, and affinity diagramming using ChatGPT and FigJam AI.
AI method for customer research — Aakash Gupta talk
Caitlin Sullivan demonstrates a full workflow for analyzing surveys and interviews with Claude, showing how to cut analysis time in half without hallucinating.
AI research toolkit for 2026 — John Whalen talk
Free Maven lightning lesson covering four essential AI skills for customer researchers, including AI-moderated interviews, synthetic users, and agentic workflows.
Nielsen Norman Group: Don't outsource analysis to AI
Maria Rosala makes a five-minute case for keeping human judgment at the center of qualitative analysis — covering the credibility, quality, and accountability risks that AI-delegated interpretation introduces.
Nielsen Norman Group: Don't start with AI, start with the problem
Caleb Sponheim argues in four minutes that product and research teams waste effort when they treat AI as the assumed solution — the correct starting point is a defined problem, not a chosen technology.
Human UX researcher vs AI moderator — Genway AI case study
A comparative study examining how AI-moderated interviews perform against human moderators in UX research, with side-by-side results.
Turning messy research data into clear insights — Lyssna talk
Product demo of Lyssna's Synthesize feature showing AI-generated and manual summaries that transform raw survey responses into organized findings.
Turning Zoom into a qualitative research hub — FlowresAI talk
Demo of FlowresAI, a platform that integrates with Zoom to provide AI-powered analysis, back rooms, and incentive management for qualitative researchers.
AI-powered qualitative analysis with source tracing — QInsights talk
Demo of QInsights showing conversational analysis, grid analysis, sentiment analysis, and full source traceability for qualitative research data.
In-the-moment video research platform — Indeemo talk
Overview of Indeemo's mobile diary study and video research platform with AI-powered analysis for understanding people, products, and experiences in context.
Ailyze for qualitative data analysis — Philip Adu talk
A walkthrough of Ailyze, an AI-powered tool that generates themes, codebooks, reports, and visualizations from interview transcripts and open-ended responses.