Honestly: AI social listening for product feedback

Honestly is a social listening tool that monitors public conversations about a product across Reddit, TikTok, Instagram, YouTube, and X. It uses AI to distinguish genuine posts from bot activity, sponsored content, and AI-generated text, then delivers synthesized insights within minutes.

The problem it targets is concrete: the founders built Honestly because roughly 60% of internet traffic now comes from bots, which makes traditional social monitoring noisy enough to mislead. When product teams pull feedback from social channels, they increasingly cannot tell whether the signal reflects genuine customers or manufactured content.

Honestly first launched on Product Hunt in March 2026. On June 18, 2026, it shipped a significant update that added transcript analysis for video content, extending coverage to YouTube commentary and TikTok creator responses — sources that text-only tools miss because the actual feedback lives in captions, comments, and spoken remarks rather than post bodies.

The June update placed second on Product Hunt that day and third for the week.

For product managers, the tool fills a specific gap in the discovery and validation workflow. Standard in-app feedback or NPS surveys capture what users say when prompted; social media captures what they say to each other. Getting clean signal from those conversations — especially as AI-generated reviews and sponsored posts proliferate — requires a filtering layer that Honestly is positioning itself to provide. The addition of video transcript analysis is particularly relevant for products in consumer categories where TikTok and YouTube creator coverage carries more weight than written reviews.