Bluesky launches Attie, an AI-powered tool for building custom feeds

On March 28, 2026, Bluesky announced Attie, an AI assistant that helps users build custom content feeds on the platform’s open social protocol, atproto. The application was presented at the Atmosphere conference by Bluesky’s former CEO Jay Graber and CTO Paul Frazee, and it runs on Anthropic’s Claude.

What Attie does

Attie lets users describe in natural language the kind of content they want to see, then generates a working feed based on that input. Feed creation on Bluesky’s protocol has always been technically possible — developers can write custom feed algorithms — but it required programming knowledge that most users do not have. Attie removes that barrier.

Why product managers should pay attention

For PMs working on social platforms, content products, or personalization features, Attie illustrates a pattern worth understanding: using AI to make a powerful but complex capability accessible to a wider audience. The feature itself is not new (custom feeds have existed on Bluesky since launch), but Attie changes who can use it.

There is also a strategic angle for Bluesky. The platform has positioned itself as an alternative to centralized social networks, and giving users control over their feed algorithm is part of that positioning. Attie makes that differentiation concrete and tangible for non-technical users.

For any PM building on an open protocol or designing for user customization, this is one data point in how AI assistants can expose platform capabilities that were previously gated by technical complexity.