Coursera: Product management with AI
“Product Management with AI” is a self-paced Coursera course created by the AI CERTs team, last updated in February 2026. The course runs for approximately three weeks at ten hours per week. It is included in Coursera Plus or available as a standalone purchase, with financial aid available for qualified learners.
Who it is for
The course is aimed at product managers, founders, and business professionals who want practical knowledge of how AI applies to product work without a technical background requirement. No engineering or data science experience is assumed.
What it covers
The curriculum is organized into eight modules spanning the full scope of AI in product management. Early modules establish AI and machine learning fundamentals at a conceptual level — enough to understand model behavior and communicate about it with engineering teams. Later modules focus on applying AI across the product lifecycle: user research, product analytics, roadmap planning, and customer insight generation.
The course also covers ethics and bias as a product design concern, implementation approaches for AI tools, performance metrics and KPI frameworks for AI features, and regulatory compliance. The compliance and governance module is less common in courses at this level and gives the curriculum some practical weight for teams operating in regulated industries or at companies that have formal AI review processes.
What it does not cover
The course stays at a conceptual level on technical topics. It will not prepare someone to work directly with model APIs, build prototypes, or design evaluation systems for AI outputs. Learners who want hands-on technical depth will need to supplement with an engineering-focused course.
Suitable for
Product managers transitioning into AI-focused roles who need to build foundational knowledge quickly, or experienced PMs at companies that have expanded into AI features who want a structured overview of governance, metrics, and lifecycle considerations in that context.