AI for strategic research — Maven course by Ann Conway

What the course is

A cohort-based Maven course by Ann Conway, CEO of Amplify and a human-centered AI leader. Rated 4.6 across 13 reviews. Conway’s approach differs from most AI research courses: instead of focusing on automation and synthetic users, the course teaches how to use AI as a thinking partner within a human-led research process.

Who it’s for

UX researchers, designers, and PMs who want to integrate AI into their research practice without sacrificing depth or quality. Research and design leaders who need a structured, teachable approach for their teams. Product managers using AI for research who need methods that preserve rigor.

What it covers

The course spans five weeks with live sessions and self-guided project work. Week by week, students design their own AI-supported research process, learn iterative dialogue with AI rather than one-shot prompting, develop synthesis techniques using AI for deeper insight quality, and practice transcript preparation methods that improve AI accuracy. Participants receive a Methods Playbook with 23 step-by-step AI-supported research methods, prompt templates, and a personal AI toolkit.

Limitations

The human-led philosophy means this course deliberately avoids teaching fully automated AI research workflows. If you want to set up AI-moderated interviews or synthetic user studies, look elsewhere. The course assumes you already have research experience and a project to apply the methods to.