AI for billion-person focus groups — Maven course by Abi Awomosu

What the course is

A two-day intensive on Maven by Abi Awomosu, an AI research leader with 20 years at Meta, Uber, Apple, and award-winning agencies. Rated 4.8 across 44 reviews. The course teaches what Awomosu calls the Billion Person Focus Group methodology: using AI as a listening partner to find insights in places traditional research overlooks.

Who it’s for

Researchers and insights professionals who feel their AI tools produce thinner insights the faster they get. Strategists, marketers, and consultants who need to see what is next rather than what is already obvious. Anyone who finds that surveys and interviews capture what people say but miss what they feel, avoid, or quietly adapt around.

What it covers

Day one focuses on “How to See”: locating hidden insight sources in forums, communities, dark data, and digital body language that most researchers never examine. Day two covers “How to Build”: creating visual market maps, triangulating across sources, and building AI-powered tools that let stakeholders interact directly with findings. The course teaches ethical listening practices for AI-assisted observation without scraping or manipulation. Participants work on a real high-stakes decision throughout.

Limitations

The intensive format packs a lot into two days, which may feel compressed. The methodology is distinctive and opinionated; if you want a survey of AI tools rather than a specific framework, this is not the right fit. Prerequisite: familiarity with ChatGPT, Gemini, Claude, or similar tools.