9 ChatGPT and Claude writing tips — Nicolas Cole talk

Nicolas Cole, author of ten books and co-founder of several writing programs, breaks down nine specific techniques for getting better writing outputs from ChatGPT and Claude. The video is based on over 2,000 hours of hands-on work with AI writing tools.

Who it’s for

Copywriters, ghostwriters, newsletter authors, and content creators who use AI regularly but feel that their outputs are generic or bland. Intermediate AI users will get the most value here.

Key takeaways

1. Cole identifies three core prompt types and walks through how each one produces different results. Understanding which type to use for which writing task is the foundation of his system.

2. Claude Projects allow you to store context about your writing style, brand voice, and recurring formats, so every session starts with the model already understanding your preferences instead of rebuilding context from scratch.

3. The distinction between singular and modular prompting matters. Singular prompts ask for one complete output; modular prompts break the work into components. Most writers default to singular prompting when modular would produce far better results.

4. Naming your formats explicitly (for example, labeling a structure “The 3-Point Story Framework”) helps the model produce consistent outputs across sessions. The model anchors to named patterns more reliably than to described ones.

5. Using exact examples of your own writing as prompt references changes the quality of outputs dramatically. Cole demonstrates how feeding in two or three paragraphs of your existing work gives the model a calibration point that abstract style instructions cannot match.

Worth watching if…

You write newsletters, ad scripts, or social content with AI assistance and want to move past the “prompt and pray” approach toward a repeatable system that preserves your voice.