TechCrunch: Midjourney acquires astrology app Co-Star

On July 24, Midjourney announced the acquisition of Co-Star, the social astrology platform with approximately 4.3 million monthly active users. Terms of the deal were not disclosed. Co-Star’s 24-person team joined Midjourney as part of the acquisition.

Co-Star built its product around AI-generated horoscopes, birth chart visualizations, and compatibility assessments — blending AI output with human editorial writing. As a consumer app, it had developed product and engineering practices that Midjourney largely lacks: Midjourney currently operates through Discord rather than a standalone application, a setup that has constrained how it can reach and retain mainstream users.

The acquisition fits a broader pattern. Midjourney has been expanding beyond image and video generation into what it has described as multiple product categories, including medical and spa services. Acquiring Co-Star brings an experienced consumer app team with a track record of building products that real users choose to open every day — a different kind of challenge than building a model that produces impressive outputs.

For designers and product people, the more relevant signal is what Midjourney intends to do with that capability. A standalone Midjourney application — designed with intent rather than assembled inside Discord — would require the kind of consumer product design expertise that Co-Star’s team could provide. The acquisition suggests Midjourney is treating design and consumer UX as a gap worth closing through acquisition, not as something to build incrementally from scratch.