iArt.ai: prompt-driven video generation with brand kit support

iArt.ai launched on Product Hunt on June 10, 2026, reaching the #6 position with 229 upvotes. The platform accepts input in multiple formats — text prompts, uploaded PDFs, images, audio outlines — and generates promotional videos, explainers, motion graphics, and short-form content with audio. The team behind it includes Zac Zuo, Lizzy Lee, and Yunfei.

The feature that distinguishes it from earlier video generation tools is the Brand Kit: users upload fonts, logos, and color palettes, and the agent uses those assets as constraints on output rather than as elements to manually layer in afterward. Full chat history is preserved across sessions, so iterating on an existing direction doesn’t require regenerating from a blank prompt.

The positioning is explicitly against traditional editing software workflows. Rather than assembling footage in Premiere Pro or After Effects, designers describe what they want and refine through conversation. iArt competes directly with RunwayML, Hera, and Magic Hour in the AI video space, though the Brand Kit and multi-format input put it closer to a brand content production tool than a pure generation platform.

For design teams that handle recurring social content, explainer videos, or campaign assets alongside their core product work, the practical question is whether output quality clears the bar for actual publication without significant manual cleanup. The team’s own note — that “quality really starts with the prompt” and that structured inputs yield production-ready results — suggests that prompt discipline matters more than it typically does in generative image tools.